Abstract

The global financial ecosystem is undergoing an unprecedented structural transformation driven by the rapid proliferation of digital payment systems. This article examines the growth trajectory of digital payment platforms from 2018 to 2024, analyzing key technological, regulatory, and behavioral drivers. Through quantitative data, comparative analysis of leading platforms, and a review of strategic responses from major banking institutions, we demonstrate that digital payments are not merely a supplement to traditional banking but are fundamentally reshaping the competitive landscape, revenue models, and customer relationship paradigms of the global financial sector. Our findings indicate that while traditional banks face existential pressures on fee income and branch relevance, those investing in digital transformation have successfully retained and in some cases expanded their customer bases.